PROJECTS · B2B AND B2C ACROSS ASIA
We deliver for brands,
big and small.
Work that moves the numbers.
B2B and B2C brands across Asia, all embracing customer-centric growth.
Calvin Klein
CRM, analytics, loyalty, assets
Coca-Cola / Swire
Data strategy, UX/UI, CRM, analytics, loyalty, creative
Korean Air
Acquisition and data strategy, UX/UI, CRM, analytics, loyalty, creative
Chinachem
Market analysis, loyalty proposition, personas, customer journey, CX and engagement strategy
Leading Lux Hotel
Member value, segmentation, value exchange and touchpoint strategy
PH Premium Club
Digital guest experience, member app, booking, payment, CRM and POS integration
Signature Experience
AI-modelled guest personas and a bespoke signature stay for ultra-high-net-worth guests
R&R
Market sizing, proposition, e-commerce build, analytics and media for a homeware and lifestyle brand
Colgate
Value proposition and CRM strategy for an oral care leader, built for a highly segmented audience
Levi's
Global campaign redefining denim as a lived experience: creative development and content strategy
Sports Wear
Loyalty and retention built on value exchange, personal relevance and lifestyle, not spend alone
Coach
Loyalty redesign: proposition, tiers and benefits, RFM analysis, Tableau dashboard and staff training
