We deliver for brands (big and small) across Asia
embracing customer-centricity.
FutureProof Group
Calvin Klein
Strategy & CRM database, Loyalty Engine & Consumer Engagement Platform as well as a Membership WeChat mini-program with a Sales Advisor’s WeChat tool to drive omni-channel customer experience. 22% member sales uplift.
FutureProof Group
Coca-Cola / Swire
Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
Acquired 15,000 members. Strategy, design and build of gamified loyalty program in HK, TW and Macau to increase consumption of all products (& recycling of bottles) to the the brands most loyal consumers.
FutureProof Group
Korean Air
Acq Strategy, Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative. A deep analysis of this global airlines' booking performance showed 'gaps' in excellence that the team quicly remedied, resulting in increased performance and efficiency across the N.American market.
FutureProof Group
ChinaChem
Market analysis, Loyalty Proposition, loyalty design, persona, customer journey.
Changing a vanilla loyalty and engagement platforms into something the brand could uniquely own across its hotels, apartments, offices and malls — putting sustainability into action for good growth.
FutureProof Group
Leading Lux Hotel
The challenge was to understand & unlock the value of their member base. We defined who was active, engaged and dormant. We develop a strategic approach to revamp their value exchange and touch-point acquisition approach to acquire, activate and engage more of their valuable members with interactions that meant something.
FutureProof Group
PH Premium Club
Designed and developed the entire digital guest experience for a leading lifestyle club in the Philippians. From brochure website for client acquisition to mobile app for in-property enaggement, booking, payment and integration into CRM and POS.
FutureProof Group
Signature Experience
One of Asia's leading hotel brands asked FPG to model the ultra net worth guests and design a bespoke experience that represented who they and what the brand stood for. Our AI modelling enabled us to 'interrogate' the guests the unlock what they felt really mattered during their stay.
FutureProof Group
ChinaChem
Market analysis, Loyalty Proposition, loyalty design, persona, customer journey.
Changing a vanilla loyalty and engagement platforms into something the brand could uniquely own across its hotels, apartments, offices and malls — putting sustainability into action for good growth.
FutureProof Group
Colgate
Value-proposition and CRM strategy for Oral health care leader - developed against a highly segmented audience to increase product consumption across the entire product portfolio.
Loyalty Strategy, Data Stratgey, CRM, Analytics
FutureProof Group
Levis
The Live in Levi’s campaign was a global initiative redefining denim as a lived experience. It celebrated authenticity, personal style, and emotional connection. TV, print, outdoor, and social platforms became both canvas and amplifier, turning individual expression into a shared cultural narrative. Creative Development, Content Strategy & Development
FutureProof Group
Sports Wear
Redefining retention and loyalty around the guest, not the transaction. We designed a loyalty and retention strategy that extended beyond spend or frequency—grounded instead in value exchange, personal relevance, and lifestyle integration.
Loyalty Strategy, Data Stratgey, CRM, Analytics
FutureProof Group
Coach
We redesigned the loyalty program for a world leading lux fashion house —proposition, tiers, and benefits—shifting from transaction‑focused to emotionally driven. RFM analysis informed user shopping and engagement patterns, supported by a Tableau dashboard and staff training.
Data Stratgey, UX/UI, CRM, Analytics