FPG
Future Proof Group
Welcome
to FPG
Our approach is simple. We build business through building brand by building human, creatively-driven connections, to the right customers, in the right context, along their journey, informed by data, unlocking sustainable growth, today and tomorrow.
We have a proven history of success.
What we do
We empower brands with the data-driven insights and technology-powered solutions they need to thrive in market. We are committed to building long-term partnerships and delivering exceptional value, without a myriad of layers or people or cost.
__________
Read More
From thinking, creating and realising projects that engage customers and drive growth
Project Experience
Customer Services
Simple to navitage, tried and tested services with fixed outputs that are delivered on-cost, on-time to make a real-life impact.
Customer Marketing
Customer / Growth Ambition
Who are the strategic segments we focus our marketing on and which best delivered against our business objectives?
Personalization Strategy
How do we transform our marketing approach to delivery personalization through all relevant channels?
Customer Strategy
What are the big marketing choices that the company needs to make in order to become more customer-centric?
DATA Strategy
How are we going to use data? What types of data do we need? Where is our own data sitting? What are the potential outside sources?
Measurement & Reporting
How do we report on achievements, who are the stakeholders, what are the critical KPI’s, how do we socialize?
Customer Acquisiton
Acquisition Strategy
How do we acquire more of the right customers at the right cost?
Acquisition Program Design
How do we bring segments, channels, data, technology, measurement, optimization and operating principles together?
Program Management & Optimization
How do we efficiently run and optimize our various acquisition programs including ongoing test and learn?
Customer Relationships
CRM Strategy
How do we grow and retain existing customer relationships through CRM?
CRM program design
How do we systematically engage our customers to drive the most value from the relationship?
Loyalty Program Strategy
How do we grow and retain existing customers through an incentive system?
Loyalty Program Design
How do we design and deliver the best incentive experience to drive desired member behavior?