We deliver for brands (big and small) across Asia
embracing customer-centricity.
FutureProof Group
Calvin Klein
Strategy & CRM database, Loyalty Engine & Consumer Engagement Platform as well as a Membership WeChat mini-program with a Sales Advisor’s WeChat tool to drive omni-channel customer experience. 22% member sales uplift.
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FutureProof Group
Coca-Cola / Swire
Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
Acquired 15,000 members. Strategy, design and build of gamified loyalty program in HK, TW and Macau to increase consumption of all products (& recycling of bottles) to the the brands most loyal consumers.
FutureProof Group
Korean Air
Acq Strategy, Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative. A deep analysis of this global airlines' booking performance showed 'gaps' in excellence that the team quicly remedied, resulting in increased performance and efficiency across the N.American market. ​
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FutureProof Group
ChinaChem
Market analysis, Loyalty Proposition, loyalty design, persona, customer journey.
Changing a vanilla loyalty and engagement platforms into something the brand could uniquely own across its hotels, apartments, offices and malls — putting sustainability into action for good growth.
FutureProof Group
Colgate
Value-proposition and CRM strategy for Oral health care leader - developed against a highly segmented audience to increase product consumption across the entire product portfolio.
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Loyalty Strategy, Data Stratgey, CRM, Analytics
FutureProof Group
Levis
The Live in Levi’s campaign was a global initiative redefining denim as a lived experience. It celebrated authenticity, personal style, and emotional connection. TV, print, outdoor, and social platforms became both canvas and amplifier, turning individual expression into a shared cultural narrative. Creative Development, Content Strategy & Development
FutureProof Group
Sports Wear
Redefining retention and loyalty around the guest, not the transaction. We designed a loyalty and retention strategy that extended beyond spend or frequency—grounded instead in value exchange, personal relevance, and lifestyle integration.​
Loyalty Strategy, Data Stratgey, CRM, Analytics
FutureProof Group
Singleton
A redesigned site provided a seamless, exploration-led user journey that embodied the new brand identity—“Immerse in Discovery, Enrich with Me.” It improved visibility and reduced bounce rates. Stronger content strategy boosted key conversions. ​UX/UI Build, UAT, Run Operate, Analytics
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FutureProof Group
Coach
We redesigned the loyalty program for a world leading lux fashion house —proposition, tiers, and benefits—shifting from transaction‑focused to emotionally driven. RFM analysis informed user shopping and engagement patterns, supported by a Tableau dashboard and staff training. ​
Data Stratgey, UX/UI, CRM, Analytics