One team that Drives Growth
Our team delivers fully thought-through growth solutions, from strategic thinking all the way to creative execution.

Founder / CEO
Sheilen Rathod
Sheilen is a strategic leader in digital transformation and brand growth, with 20 years guiding global giants like BlackRock, Nestlé, and L’Oréal. Formerly Ogilvy APAC’s Chief Growth Officer, he drives customer-first strategies through brand, data, CRM, and content—empowering brands across Asia to achieve relevance, agility, and impactful growth.

Consulting Principle
Annie Lui
Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy. With prior roles at The Cambridge Group and Caesars Entertainment, she brings deep expertise in analytics and innovation. Annie holds an MBA from Wharton and excels in strategy, financial modeling, and planning.

Creative Chairman
Alvin Lim
Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia. He drives standout campaigns through cultural insight, bold design, and visionary thinking—empowering teams across media to craft authentic, unforgettable narratives for clients like Super Bock and Stadium Goods.

Stratgey Lead
Leila Pritchard
Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions. She’s collaborated with global leaders like IKEA and Coca-Cola, driving impact across Asia and Europe through data-driven insights and purposeful experiences.

Project / Tech Lead
James Wong
James Wong is a Cannes Lions-winning tech leader with 15+ years driving digital innovation across APAC. At Ogilvy Hong Kong, he scaled tech teams and led transformative work for brands like Amex and Mercedes. His expertise spans AI, data strategy, and platforms like Salesforce, with a human-centric approach to impact.