Our Team
Our team delivers fully thought-through growth solutions, from strategic thinking all the way to creative execution.
Founder / CEO
Sheilen Rathod
Sheilen is a strategic leader in digital transformation and brand growth, with 20 years guiding global giants like BlackRock, Nestlé, and L’Oréal. Formerly Ogilvy APAC’s Chief Growth Officer, he drives customer-first strategies through brand, data, CRM, and content—empowering brands across Asia to achieve relevance, agility, and impactful growth.
Consulting Principal
Annie Liu
Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy. With prior roles at The Cambridge Group and Caesars Entertainment, she brings deep expertise in analytics and innovation. Annie holds an MBA from Wharton and excels in strategy, financial modeling, and planning.
Creative Chairman
Alvin Lim
Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia. He drives standout campaigns through cultural insight, bold design, and visionary thinking—empowering teams across media to craft authentic, unforgettable narratives for clients like Super Bock and Stadium Goods.
Strategy Lead
Leila Pritchard
Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions. She’s collaborated with global leaders like IKEA and Coca-Cola, driving impact across Asia and Europe through data-driven insights and purposeful experiences.
Full Stack Developer
Ashok Jaiswal
Ashok Jaiswal is a seasoned full‑stack developer with over 15 years of experience designing and building scalable, human‑centric business applications. He combines technical depth with a strong user‑experience focus to deliver products that grow with their users and businesses. Ashok’s work blends solid engineering practices with creativity and empathy, driving innovation from concept to deployment.
Customer Lead
Yi Li
Strategic business leader with 15+ years of experience driving digital transformation and global growth across the US and Asia. Proven success in scaling businesses, leading cross-border teams, and delivering data-driven results. Industry expertise spans automotive, retail, CPG, and finance, with strong AI, analytics, and customer experience capabilities.