CUSTOMER STRATEGY · LOYALTY · DATA · HONG KONG / APAC
We unlock
customer value.
Acquisition
Precision
over volume
The right value proposition and media targeting wins the right customers.
Retention
+5% retention,
+35% profit
A small retention gain is a massive profit and savings gain.
Loyalty
60% more
spend
Loyal customers spend more, more often, and tell more people.
Work that moves the numbers.
B2B and B2C brands across Asia, all embracing customer-centric growth.
Calvin Klein
CRM, analytics, loyalty, assets
Coca-Cola / Swire
Data strategy, UX/UI, CRM, analytics, loyalty, creative
Korean Air
Acquisition and data strategy, UX/UI, CRM, analytics, loyalty, creative
Chinachem
Market analysis, loyalty proposition, personas, customer journey, CX and engagement strategy
One team, end to end.
From strategy to build to delivery to optimisation. Four stages, one buying sequence, no hand-offs.
01
Diagnose
An evidence base before budget.
Where you rank in your category, where members drop out of the journey, where awareness falters, and which gaps to close first for the fastest impact.
FutureProof Score · CX Benchmark · Journey Heatmap
02
Design
Design the programme and experience.
The blueprint we build from: tier structure, member value, partner economics, data capture, interface design, media planning across China and Asia, and the brand assets to launch it.
Experience Blueprint · Loyalty Architecture · Brand Studio
03
Build
Build it, integrate it, launch it.
Where most consultancies hand over a deck and leave, we build: narratives, assets, influencer messaging, websites and native apps, all integrated so the impact is measured.
Digital Product · Systems Integration · Launch and Migration
04
Run
Make it pay for itself.
Segmentation, churn and lifetime value models, lifecycle and media campaigns across all channels and markets, plus senior CX leadership on call.
Insight Lab · Lifecycle Optimisation · Fractional CXO
Thinking on customers in Asia.
Senior people, on the work.
Sheilen Rathod
FOUNDER
25+ years with Shangri-La, AmEx, BlackRock, Nestlé and L'Oréal. Formerly Chief Growth Officer, Ogilvy APAC.
Annie Liu
CONSULTING LEAD
Former Global Consulting Partner, Ogilvy Consulting, advising PVH and Coach. Wharton MBA.
Leila Pritchard
STRATEGY LEAD
UX, CRM and loyalty strategy for IKEA and Coca-Cola across Asia and Europe.
Sven Bally
B2B AND MEDIA
21+ years in ecommerce and B2B. Partner, Client Lead at Publicis Groupe HK.
Ashok Jaiswal
FULL STACK
15+ years designing and building scalable, human-centric applications.
Alvin Lim
CREATIVE LEAD
Cannes Lions winner and founder of Good People Basically. Super Bock, Levi's.
Andrew Au
GROWTH AND EXPERIENCE
20+ years across Asia Pacific. Former Regional MD APAC at Eight Inc. (Apple retail) and MD Southeast Asia at Imagination. Fellow of The Marketing Society.