top of page

We Unlock Customer Value

FutureProof Group helps brands build and unlock more value from every customer relationship - new and old - through strategy, data intelligence, and AI-powered execution.

​

One team, working end-to-end

from strategy to build to delivery to optimisation.

FutureProof Group

Diagnose​

​

​An evidence base before budget.

 

Where you rank in your category B2B or B2C, where members drop out of the journey, and which gaps are priority / worth closing first for most efficiency & fastest impact

​​

​

Diagnose pillar icon, FutureProof Group CX and loyalty diagnostics
Design pillar icon, FutureProof Group loyalty programme and experience design

FutureProof Group

Design

​

Design the programme and experience.

 

The blueprint your team and your developers can build from. Tier structure, member value, partner economics, data capture, interface design and the brand assets to launch it.

​​

​

Build pillar icon, FutureProof Group digital product delivery and systems integration

FutureProof Group

Build

 

​Build it, integrate it, launch it.

​

Where most consultancies hand over a deck and leave. Website and native app delivery, integrated to your CRM, POS and payment stack, tested through UAT to go-live.​​

 

​

Run pillar icon, FutureProof Group lifecycle optimisation and customer analytics

FutureProof Group

Run

 

Make it pay for itself.

​

The programme has to earn its keep after launch. Segmentation, churn and lifetime value models, lifecycle campaigns, and senior CX leadership on call.

 

​

We deliver for b2b & b2c brands across Asia

...all embracing customer-centric growth. 

FutureProof Group

Calvin Klein loyalty programme CRM and analytics work by FutureProof Group
Calvin Klein

CRM, Analytics, Loyalty, Assets.

22% member sales uplift 67% reduction in churn.

 

FutureProof Group

Coca-Cola Swire loyalty app screens designed by FutureProof Group
Coca-Cola / Swire

Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative

Acquired 15,000 members

FutureProof Group

Korean Air acquisition and loyalty strategy work by FutureProof Group
Korean Air

Acq Strategy, Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative

FutureProof Group

Chinachem member experience and loyalty design by FutureProof Group
ChinaChem

Market analysis, Loyalty Proposition, loyalty design, persona, customer journey 

Brands we suport 

​

Thought leadership

Customer challenges in Asia.

Your Loyalty Members Are Not Loyal white paper cover, FutureProof Group Hong Kong

In-depth analysis on why loyalty in Asia is so important for brand growth, so hard to get and so easy to lose.

The Longevity Gap in Hospitality white paper cover by FutureProof Group

Why brands need to shift their customer focus toward the audiences that really matter these days

Meet the team 

Seasoned professionals with deep expertise across global, regional and local client and customers..

Founder / CEO
Sheilen Rathod, Founder and CEO of FutureProof Group

Sheilen Rathod 

Sheilen is a strategic leader in digital transformation and brand growth, with 25+ years guiding global giants like BlackRock, Nestlé, and L’Oréal. 

Consulting Principal 
Annie Liu, Consulting Principal at FutureProof Group

Annie Liu 

Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy. 

Creative Chairman 
Alvin Lim, Creative Chairman at FutureProof Group

Alvin Lim

Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia. 

​

Strategy Lead 
Leila Pritchard, Strategy Lead at FutureProof Group

Leila Pritchard

Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions. ​

Full Stack Developer
Ashok Jaiswal, Full Stack Developer at FutureProof Group

Ashok Jaiswal 

Ashok Jaiswal is a seasoned full‑stack developer with over 15 years of experience designing and building scalable, human‑centric applications. He combines technical depth with a strong user‑experience focus to deliver products that grow with their users and businesses. 

Customer Insights Consultant
Tiffany Tivasuradej, Customer Insights Consultant at FutureProof Group

Tiffany Tivasuradej

​Tiffany is a Cambridge-educated Consultant with 8+ years leading marketing, CX, and workplace transformations across APAC. Specialising in Anthropology, she leverages applied ethnography to bridge the gap between human emotion and commercial goals. 

​

Let's talk Customer

Get in touch and let's talk about getting more customers for your business and unlocking the value of the customer you already have.

​

sheilen@futureproofgroup.com

 

Tel: 852-6469-1600

bottom of page