We Unlock Customer Value
FutureProof Group helps brands build and unlock more value from every customer relationship - new and old - through strategy, data intelligence, and AI-powered execution.
One team, working end-to-end
from strategy to build to delivery.
FutureProof Group
CX‑OS™
Build a brand that earns loyalty, not just attention. CX‑OS embeds the right value proposition, messaging, and CRM discipline into acquisition and retention — so more customers come back, and stay.
FutureProof Group
CX Playbook
A highly executable, CRM-led brand roadmap that builds your business and brand across every channel — reaching the right customers, efficiently.
We deliver for brands across Asia
embracing customer-centricity.
FutureProof Group
Calvin Klein
CRM, Analytics, Loyalty, Assets.
22% member sales uplift 67% reduction in churn.
FutureProof Group
Coca-Cola / Swire
Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
Acquired 15,000 members
FutureProof Group
Korean Air
Acq Strategy, Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
FutureProof Group
ChinaChem
Market analysis, Loyalty Proposition, loyalty design, persona, customer journey
Brands we suport
Meet the team
Seasoned professionals with deep expertise across global, regional and local client and customers..
Founder / CEO
Sheilen Rathod
Sheilen is a strategic leader in digital transformation and brand growth, with 25+ years guiding global giants like BlackRock, Nestlé, and L’Oréal.
Consulting Principal
Annie Liu
Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy.
Creative Chairman
Alvin Lim
Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia.
Strategy Lead
Leila Pritchard
Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions.
Full Stack Developer
Ashok Jaiswal
Ashok Jaiswal is a seasoned full‑stack developer with over 15 years of experience designing and building scalable, human‑centric applications. He combines technical depth with a strong user‑experience focus to deliver products that grow with their users and businesses.
Customer Insights Consultant
Tiffany Tivasuradej
Tiffany is a Cambridge-educated Consultant with 8+ years leading marketing, CX, and workplace transformations across APAC. Specialising in Anthropology, she leverages applied ethnography to bridge the gap between human emotion and commercial goals.
Let's talk Customer
Get in touch and let's talk about getting more customers for your business and unlocking the value of the customer you already have.
Tel: 852-6469-1600