Customer Services
Simple to navitage, tried and tested services with fixed outputs that are delivered on-cost, on-time to make a real-life impact.
Customer Marketing
Customer Ambition
Who are the strategic segments we should focus our marketing on - what's the ambition for growth ?
Personalization Strategy
How do we transform our marketing approach to delivery personalization through all relevant channels?
Customer Strategy
What are the big marketing choices that the company needs to make in order to become more customer-centric?
DATA Strategy
How are we going to use data? What types of data do we need? Where is our own data sitting? What are the potential outside sources?
Measurement & Reporting
How do we report on achievements, who are the stakeholders, what are the critical KPI’s, how do we socialize?
Customer Acquisiton
Acquisition Strategy
How do we acquire more of the right customers at the right cost?
Acquisition Program Design
How do we bring segments, channels, data, technology, measurement, optimization and operating principles together?
Program Management & Optimization
How do we efficiently run and optimize our various acquisition programs including ongoing test and learn?
Customer Relationships
CRM Strategy
How do we grow and retain existing customer relationships through CRM?
CRM program design
How do we systematically engage our customers to drive the most value from the relationship?
Loyalty Program Strategy
How do we grow and retain existing customers through an incentive system?
Loyalty Program Design
How do we design and deliver the best incentive experience to drive desired member behavior?
Contact
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